Friday, March 18, 2016

The H&M Conscious Exclusive Collection

Model: Julia Restoin Roitfeld
 - Model: Julia Restoin Roitfeld -

Insider Access: Here is a Behind the Scenes video in addition to a preview of The 2016 H&M Conscious Exclusive Collection, which will be available in stores and online on April 7th.

Materials include organic silk, hemp, recycled linen and Tencel® blends as well as new innovative materials such as beads and rhinestones made from recycled glass and Denimite − a material made out of recycled worn-out denim, which H&M is the first fashion company to use.
"Working with innovative sustainable materials and ornate embellishment, the collection is a layering of references, shapes and textures topped off by intensely decorative accessories and deco-inspired bijoux,” says Ann-Sofie Johansson, Creative Advisor at H&M.
New: This season's collection will also premiere three wedding dresses.

The launch of the collection will coincide with the opening of the exhibition Fashion Forward - 300 years of Fashion at the Musée des Arts Décoratifs, to which it pays homage. H&M will be the exclusive sponsor of the upcoming exhibition .