Tuesday, June 11, 2013

Isabel Marant Partners with H&M

Isabel Marant and Margareta van den BoschH&M's latest collaboration is with Parisian designer Isabel Marant. Marant will create a wardrobe of must-have pieces inspired by her signature style. The collection will be available November 14th, in select stores worldwide and online.

Isabel mixes urban attitude, boho elegance and rock ‘n’ roll spirit, she delivers a genuine French allure. Isabel will also, for the first time, create a collection for men.

“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality"
says Marant.

“We are excited to have Isabel Marant as a guest designer at H&M. The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary. She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure the H&M customers will be enthusiastic about this collection”
says Margareta van den Bosch, Creative Advisor at H&M.