Tuesday, January 22, 2013

Vanessa Paradis: The New Face of Conscious at H&M

Vanessa Paradis wears pieces in the campaign that are both on-trend and also more-sustainable. It is all part of H&M’s ongoing commitment to a more sustainable fashion future, showing that the best fashion can be made from Conscious materials.

The spring collection includes romantic styles like a floor-length dress as well as sporty shapes such as a cropped jumpsuit and a tropical print T-shirt dress.

There are accessories too, such as ankle-strap heels, and the entire collection is made from more sustainable materials, such as organic cotton, recycled polyester, and Tencel.

“I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.”
Vanessa Paradis

The full women’s collection will be available in H&M stores worldwide as well as online at end of March, alongside with thec Conscious collections for men and kids.

Coinciding with H&M's campaign will be the launch of a Conscious garment collecting effort. H&M is the first store to encourage garment return on this scale, in an effort to prevent clothing from going to landfill.

Customers will be able to bring any unwanted garments, from any label, to select stores. Customers will receive an H&M voucher in return for each bag of clothing donated (a maximum of two bags per customer will be accepted each day).