Friday, September 28, 2012

Anna Dello Russo at H&M's Paris Launch Party

H&M, together with fashion icon Anna Dello Russo, hosted an extravagant launch party for the AdR at H&M collection. Of course, it was done with theatrical flair ... This is, after all, Anna Dello Russo. Who else would surround herself with look-alikes (picture below)?

Friends and fashionistas, included Olivier Theyskens, Rachel Zoe, Jefferson Hack, Poppy Delevingne, Peter Dundas, plus super models Karlie Kloss, Constance Jablonski, Liya Kebede, and Isabeli Fontana.
“It is great to bring eccentricity to a wider public, and that’s what H&M is doing with this collaboration. It was truly a fun night”, says Caroline de Maigret. “People love Anna: she is fearless, she loves the stage and she is a great communicator. Anna is totally pop: Andy Warhol would have loved her, I am sure”, says Giovanna Battaglia.

“The Paradis Ball was the perfect way to launch a collection that is all about fantasy and decoration. It was eye-catching, with an optimistic injection of energy that I found particularly inspiring. We hope that our customers are excited about the launch”, says Margareta van den Bosch, Creative Advisor at H&M.

Azealia Banks

Toni Garm and Karlie Kloss
Isabeli Fontana

AdR's over-the-top glam line of jewelry, shoes and accessories will launch on October 4, 2012, in 140 stores worldwide and online.