Wednesday, March 30, 2011

Alta Roma - A Hidden Treasure in Beauty

Paris Haute Couture is a well-known establishment. Lesser-known fashion gem is AltaRomaAltaModa. This is the main appointment of AltaRoma.

Hot AltaRoma designers include Lorenzo Riva, Tony Ward, Gattinoni, etc. Their work is beautiful and reminds me of elegance of couture from the past.

AltaRoma is not just about established designers. Vogue US, Vogue It, Yoox  and others.  The site describes it as:
Countless occasions for meetings between historic Italian fashion maisons and new international creative and production realities. A week of appointments, not only runway shows but "never-seen-before" unique locations at which to experience the unique synergy between design, art and fashion.

Other AltaRoma projects include:

  • WHO'S ON NEXT - the scouting competition highlighting the countless nuances and creativity of Made-in-Italy fashion
  • LIMITED/UNLIMITED - An exhibition whereby new designers are united by the theme of research and craftsmanship, the aim being to highlight the new values of luxury
  • ETHICAL FASHION - a project targeted at sustainable fashion; FASHION ON PAPER, a festival that involves independent publishers
  • A.I. ARTIGANAL INTELLIGENCE - a project targeted at new Italian artisan set-ups; EXTRA EVENTS

Just check out the AltaRoma videos below.