Thursday, February 3, 2011

More Fashion News/Event Info


H&M were kind enough to send me more details on their organic collection, also know as the Conscious Collection. The line is all about sustainability the use of greener materials.

“It’s not just about organic cotton any more, the possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics,” says Ann-Sofie Johansson, H&M Head of design. “Shades of white are the season’s biggest fashion trend and it feels right for this collection. White creates a romantic feeling with lace and Broderie Anglaise, but is also the basic colour in a sporty, relaxed style and in a preppy tailored look for men.”

I tend to see the collection as urban resort wear ... plenty of light colors, floaty tunics, leisure-like suits for men.

The Conscious Collection will debut in all H&M stores on April 14th.

One More Sample Sale Event