Saturday, November 13, 2010

The Latest Fashion Events and News

From the Gucci Camp ...

Do You Love Yourself Some Shades?  You Won't Want to Miss This Weekend's Event

This weekend, Gucci is presenting exclusive access to “Eye Want You,” a new Facebook Application featuring eyewear from the Gucci Eyeweb Collection designed by Creative Director Frida Giannini. The viral video application will live on the Gucci Facebook page and allow users to create and deliver their own personal messages to friends.

“Eye Want You” breaks ground as a uniquely interactive application that allows users to share their moods with friends through customized video messages from Gucci models wearing the new eyewear from the Gucci Eyeweb Collection. Based on their own mood, visitors select a video message to personalize with eyewear of their choice and with their own “Eye Want You” message to the recipient. A total of 36 viral video clips are available from a selection of six moods, which include dreamy, sexy, dramatic, intense, energetic and happy, and four new styles of eyewear for both male and female.

Once created, the video message can be shared on Facebook friends’ walls or sent through as a private message. The “Eye Want You” Application is both iPad and iPhone friendly and will grow to 60 video clips by 2011.

See examples of the Facebook application below.

Something Special That Caught My Eye ...
 ... in a full email inbox

A MAGAZINE curated by Giambattista Valli.

Giambattista proposes his issue as an essay on the topic “what is beauty?“, with contributions that include the work of Louise Bourgeois, Nan Goldin, Chiara Clemente, Lucio Fontana, David Hicks, Richard Avedon, the late Corinne Day and many other contemporary artists, photographers and influential style icons.

The magazine will be released internationally in print and on iPad in November 2010, launching in Paris in conjunction with Giambattista’s flagship store opening in late November.

Sample Sales

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