Monday, May 17, 2010

New Designer at The Helm of Aquascutum

There is new blood at Aquascutum.  Joanna Sykes has been named the new Design Director for the line's Women's, Men's and Accessories divisions.

A Central Saint Martin's grad (with 1st class honours), Sykes designed for Giorgio Armani and Alberta Ferretti before she started her own line in 2007.  She was also awarded the British Fashion Council's New Generation Designer support (twice).

You can expect to see Sykes' special influence on the brand in the 2011 shows.  She plans to combine her talent for creating understated clothing and accessories, with subtle details and unconventional sexiness, with the label's legacy ... An unconventional use of fabrics and beautiful tailoring.  You'd never think it but this fashion-foward label has been around for over 150 years.  It's roster of famous customers included Cary Grant, Sophia Loren, Greta Garbo and Humphrey Bogart.