Wednesday, February 24, 2010

Designers on a Roll with Creating Buzz

It seems it all started a few seasons ago when Mercedes-Benz streamed New York Fashion Week. Then designers got the idea to open their shows to the public. Now the bottom-line smart trend of creating buzz with the public at large, via the availability of live streams of fashion shows, is de rigueur.

Just last season, this trend was still in its somewhat early stages. There was some growth in the small handful of designers offering live streams. This season brings in new ways to create buzz including Alexander Wang's stream on the Internet and in New York's Times Square, live streams of the majority of the BFC's London Fashion Week, and Bailey's live stream in addition to the 3D simulcast of the Burberry show in select locations (top picture is from Burberry's show, courtesy of

Now Armani has thrown his hat into the ring with not only his now usual live stream (on Friday), but also the opening of an exhibit at his Fifth Avenue store for an "up close and personal" look at some of his creations.

This is a unique opportunity to view these dresses up close, such as the ensemble Lady Gaga wore to the 2010 Grammy Awards, the gown Anne Hathaway wore to the 2009 Golden Globe Awards, the dress Halle Berry wore to the 2003 SAG Awards, the gown Alicia Keys wore to the 2009 Academy Awards, and the dress Penelope Cruz wore to the 2010 Golden Globe Awards among others.

The exhibition opens to the public on March 5 (just a few days before the 2010 Academy Awards) and will be on display through March 21, 2010.