Wednesday, December 9, 2015

The H&M Design Award 2016 Winner



Hannah Jinkins is the winner of the H&M Design Award 2016. Jinkins was selected from eight finalists by an international jury that included Kate Bosworth, Olivier Rousteing and Nick Knight. As the H&M Design Award winner, Jinkins receives a one-year mentorship from H&M, a prize sum of €50,000 and the opportunity to develop her winning collection to be sold in selected H&M stores as well as online in autumn 2016.

The jury selected eight finalists from 40 of the world’s most respected design schools. Each finalist presented four looks from their graduation collections to an audience that included the jury and, for the first time, invited members of the global fashion media.


“I feel very honoured and proud to have won the H&M Design Award. When my name was announced, it was very surreal and I felt quite emotional. I want to start my own label, and winning the award means I can follow my dream,” says Hannah Jinkins, winner of the H&M Design Award 2016.

Londoner Hannah Jinkins graduated from the Royal College of Art in 2015. Her collection created a balance between tough fabrics like raw denim and inner linings of silk. Her silhouettes are oversized yet feminine, showing a real understanding of the female body.
“Hannah is really brilliant. She has the ability to balance so many difficult things, like the raw with the refined, or something very grown up with something more youthful. I found choosing the winner of the H&M Design Award very difficult, because the calibre of the finalists is up there with the best in fashion,” says Kate Bosworth.
“I was so impressed by Hannah’s collection. It is very contemporary, with a real understanding of a woman’s body. It feels like something very new in womenswear, which makes her such an exciting winner of the H&M Design Award 2016”, says Ann-Sofie Johansson, creative advisor of H&M.
“Hannah is amazing. She has her own unique vision. She has such strong energy, she’s modern, young and really knows what she wants. She works with a tough fabric, yet somehow manages to make it sexy and glamorous at the same time,” says Olivier Rousteing, creative director of Balmain.

Hannah's Winning Collection...






Designs from the other finalists...

 Enoch Chung




Long Xu




 Milligan Beaumont





 Patrick Guggenberger




 Gabriel Castro




 Jemma Beech





Ka Wa Key Chow