H&M has partnered with the Musée des Arts Décoratifs, located in the Palais du Louvre (in Paris), to celebrate the new H&M Conscious Exclusive Collection. The collection was inspired by the archives of the museum and will launch on April 7th. The launch will coincide with the opening of the Fashion Forward Exhibition, which will celebrate three centuries of fashion.
Parisian Art Director, style maven and sustainability champion, Julia Restoin Roitfeld, will be the face of the campaign.
"I am honoured to be the ambassador of such a unique project. I think that the idea of creating a collection inspired by the history of art and fashion is fantastic. Especially since it is made with innovative and sustainable materials which are the future of fashion."The complete collection, featuring clothing and accessories for women, will be available in around 180 stores worldwide and online on April 7th.