Friday, February 17, 2012

Celebrities Celebrate The Launch of Marni for H&M

The setting: Los Angeles
The event: Drew Barrymore, Winona Ryder and Milla Jovovich were among the list of celebrities who attended a party to celebrate the launch of Marni at H&M. Held in a beautiful Hollywood residence, the event was hosted by Marni’s Founder and Creative Director, Consuelo Castiglioni, the Director of the Marni at H&M campaign, Sofia Coppola and Margareta van den Bosch, H&M´s Creative Advisor.

Drew, Winona and Milla, other guests arrived at the party dressed in Marni for H&M. The hot guest list of 200 included Jessica Chastain, Freida Pinto and Andrea Riseborough. The collection will be available March 8th in approximately 260 stores worldwide, as well as on-line.



“It has been an inspiring night, surrounded by a perfect setting and a great crowd. LA encapsulated the dream! It is not long before Marni at H&M is in the stores, and I am happy to share these magic moments with everybody." Consuelo Castiglioni, Founder and Creative Director,


"It's nice to see again the people I worked with on the project for Marni and H&M. With the film I just tried to do something that fitted with the mood of the collection, the fantasy and the fun of fashion." Sofia Coppola





Marni’s collection for H&M is all about freedom and experimentation, Marni prints and colours intended to mix and match together in a playful way. Everything goes with everything, making African prints the perfect companion to Bauhaus modernity, and sporty silhouettes sitting with more feminine shapes. The collection also includes a full range of shoes, bags and charming accessories to create a total Marni look at H&M. Meanwhile for men, Marni offers a fresh take on menswear staples, with a subtle use of print and a softened use of colour.


"I love H&M and I love Marni. I love how H&M are bringing the regal, chic clothes of Marni to everyone." Drew Barrymore

"I'm a huge fan of Marni, I have been for years. I love the whole idea of taking high fashion and making it affordable and accessible with H&M." Winona Ryder

“Tonight has been magical. It is as if Sofia Coppola’s campaign for Marni at H&M has come to life with this party in Hollywood. It’s been amazing to see so many personalities wearing the Marni at H&M collection. I can’t wait for these looks to go into stores so everyone can wear them for themselves.” Margareta van den Bosch, H&M’s creative advisor.