Tuesday, March 24, 2009

Designer to Watch: Dragana Ognjenovic (See video below)

Dragana entered the fashion industry as a painter. While studying painting at Belgrade’s Academy of Arts, she began working as a graphic and interior designer, and later designed costumes for film and theater, as well as for apparel companies.

Shape tailoring and high quality fabrics have always been known as a key element of Dragana’s signature. Dragana’s dedication to fine and monochromatic vision attracted a loyal clientele of intellectuals and professional elite. It definitely caught my eye ... I actually applauded the video stream of her line on Ftv's show "Global Fashion".

Dragana has been presenting her collections annually since 1992, and now shows in three to four local and international fashion shows per year. She has presented her work in Italy, France, Austria, Mexico, Cyprus, Romania, Bulgaria, England (Institute of Modern Art London) and USA (Miami Fashion Week). Currently, Dragana is designing costumes for the Parisian Theatre d’Atelier.

Over the past several years, Dragana’s minimal, yet exquisitely-tailored collections have created quite a stir in the media: Book Moda, Elle, La Republica, Der Standard, Wallpaper, Herald Tribune, Nylon and others have all covered her collections. Her work has also been presented on Fashion TV, TV Rai Uno, TV5 and Mexican National TV.

In 1999, Dragana expanded the DO brand to include DO Home, offering home accessories made of wood, metal, glass, porcelain, paper and wax. In 2002, DO Fashion introduced yet another new line: “Software,” a line of moderately priced casual wear.

Today, DO also offers women’s ready-to-wear handbags, shoes, leather goods, jewelry and other accessories. Dragana now boasts three boutiques in downtown Belgrade (Serbia), a studio and a manufacturing facility.